Audience Research

Through my research, I have discovered that most people of the 16-18 age group prefer to go to the cinema with their friends, and the majority of people in my study have admitted that they normally find out about new films through trailers - although a few have said that they discover films through the internet, magazines or are recommended to them by their peers.

Thanks to my survey, I also discovered that it is true that those that go to the cinema the most earn the most money, however this isn't always the case (the participant that went to the cinema the most (once a week) earnt between £101-£200, whereas some participants that earned up to £500 admitted that they 'hardly ever' went to the cinema.

In my questionnaire, I asked participants about their favourite genre of film and music. However, I was unable to gather enough data to make reliable links between the two. There was a hint of a correlation that I saw, which was that many people who said they favoured Alternative music also said that their favourite genre of movie to watch was 'horror.'

My research wasn't as successful as I'd hoped, as I had no time to take to the streets of Norwich to ask people to complete my survey - therefore it was done by only people in my age rage and by a small sample of participants. If I'd had the chance, I would have liked to looked further into the connections between movie and music genres, and also whether those that were taken or had children went to the cinema more often.

My Survey Questions:

Gender:
Male ( ) Female ( )

Age:
13-15 ( ) 16-18 ( ) 19-25 ( ) 26-29 ( ) 30+ ( )

Marital Status:
Single ( ) Taken ( ) Married ( ) Married with Children ( )

Who do you normally come to the cinema with?
On my own ( ) With Friends ( ) With my Partner ( ) With my Children ( )

What is your favourite genre of film?
Romance ( ) Horror ( ) Thriller ( ) Comedy ( ) Rom-Com ( ) Action ( ) Chick Flick ( )

Childrens ( ) Musicals ( ) Adventure ( ) Crime ( ) History ( ) Sci-Fi ( ) War ( )

Westerns ( ) Other _______

How much money fo you earn a month?
Pocket Money only ( ) Under £100 ( ) £101-£200 ( ) £201-£500 ( ) £501-£1000 ( )

Over £1000 ( )

How often do you go to the cinema?
Hardly Ever ( ) Once a month ( ) Once a fortnight ( ) Once a week ( ) More than once a week ( )

How do you hear about the films you go to see?
Trailers ( ) Internet ( ) Peers ( ) Reviews ( ) Radio ( ) Magazine/Newspaper ( )

Posters ( ) Interviews ( ) Merchandise ( ) Billboards ( ) Other______

How do you prefer to watch films?
Cinema ( ) DVD ( ) Computer ( ) TV ( ) Other______

What is your favourite genre of music out of the answers provided?
Pop ( ) Rock ( ) RnB ( ) Drum and Bass ( ) Alternative ( ) Metal ( ) Rap ( )