Wednesday, 30 September 2009

Once Upon a Time in America Analysis

Once Upon a Time in America
Director: Sergio Leone (Italian)
1984
Companies: Embassy Internation Pictures and Warner
User Comment (from IMDB):

“Ennio Morricone, who is seen as the greatest writer of film music ever did a great job. Together with the images, the music speaks for itself in this movie. From time to time, there isn’t a word said but the music and images on their own tell a story.”

User Rating: 8.4/10

The film takes place the night that prohibition ends in America, 1930. While the credits are rolling, there is a soundbridge of ‘God Bless America.’ The purpose of this is to establish the fact that the film is set in the USA, it is also used as an ironic technique as in the first five minutes of the film, a woman is murdered, a man is tortured, one of the characters visits an opium den and we also see three other boys that have been murdered.

The film “The Deer Hunter” (1979) used this soundtrack to criticize America’s involvement in the Vietnam war (this movie also stars Robert De Niro). Therefore, it could be that Leone is using this song to open the movie to make a critical statement about the USA. Where The Deer Hunter used the music to criticize the war, in this film it is used ironically to point out gangs and police corruption.

Footsteps and the soundtrack are examples of non-diegetic sound. The footsteps add tension to the film and the sound of a door open increases suspense so the audience is involved even before there is a picture on screen.

The first image in the film is a silhouette in a doorway, the noir lighting is a generic character of the thriller movie and instantly adds tension as the audience don’t know who is there, what they’re doing or whether they play a good or bad part in the movie.

There is a high angle close-up of the girl and the audience can notice her pearls are shining – the director could have done this to highlight the girls wealth or social class,, it could also hint at the fact that she is a femme fatal – as the scene goes on we discover that she is also wearing diamonds and red nail varnish which add to the character of the ‘femme fatal’ that the audience have in their minds.

Picture 1

When Eve (the girl we have met) puts on the Tiffany lamp [Picture 1], her fact is revealed – this is the first shot in the movie where the audience is able to see properly and get a good idea of what is going on. It is important to note the Tiffany lamp, as they are still today extremely expensive, and at the time was a noted feature of high-class or wealth, it also plays a part in making an effective mise-en-scene later on.

Picture 2

The high angle shot of the bullet holes in the mattress that outline the shape of a body [Picture 2] reinforces the genre of the film - this visual device is also used in TV prime dramas such as CSI etc. when somebody has died, this increases suspense as the image immediately brings connotations of death to many people, and it is also used to foreshadow what is about to happen. The rule of thirds is also used in this shot, where she is in one third and the bullet holes in another.

When the gangsters are first introduced, they are wearing conventional gangster outfits. This increases the tension in the shot, as they are instantly recognisable and always hold connotations of danger. The gangsters make a big impression in the film, even in the first few minutes. Instantly, we see that all of them are wearing the same type of clothes, almost like a uniform which seems to make them more united. The dark of their clothes contrasts with the lighter colours that Eve is wearing, and this again reinforces them as the ‘bad guys.’

Picture 3

In the next shot [Picture 3], we see a clearer picture of the three men that have come into the room. The one in the middle is clearly the ‘alpha’ of the gang, and is holding the gun menacingly. The other two are both hiding their faces, one of them shading their eyes below their hat, and the other is turning away from the camera – so although at first it seems we are getting a clear view of the men, we in fact can’t see much about them or their facial features.

Picture 4

We soon see that Eve has been enclosed in a small space and is outnumbered [Picture 4], the audience begin to feel scared for her, as she has no means of escape, and we can tell that the men aren’t going to let her get away – it seems quite uncomfortable to watch as we can almost feel Eve’s fear and the menace and danger that the three men are bringing, although we’re not quite sure of the situation or what has happened previously.

Picture 5

We are reminded of the warning bullet-holes in the mattress as Eve is shot, and rolls straight onto the place it was [Picture 5]. It seemed that they had planned it, and they had laid it out for her to die on – this is extremely clever as although the audience has been forewarned about what was probably going to happen, they are still willing it not to. The audience can also see the particulate detail that has gone into planning the room and the outfits, as it seems that Eve is wearing a t-shirt that matches both the bed and the Tiffany lamp, which is ironic as she dies on the bed and almost blends into it. Ironically, after she has been killed the three men walk out – and the last stops to turn off the lamp, which could also signify the ending of her life.

Picture 6

There is a quick cut from the room where we have left Eve to the same men that now have a man tied up, beaten and bloodied [Picture 6]. The quick cut could signify the fact that the gang are in a hurry, or that they won’t stop until they have found whatever or whoever they are looking for (which we, as the audience, are still oblivious of). We also discover that the men always work as a group, which likens them to school bullies – too cowardly to fight on their own, this is also backed up by the fact that both people we have seen them fight or kill have been vulnerable. In the first shot, they killed an unarmed girl in an enclosed space, and in this shot we see them with a larger man that has been tied up, again, unarmed.

At this point, there is an extreme close up. This is extremely effective in the film as it shows both the vulnerability of the victim and the brutality of his attackers, this also draws much more emotion out of the audience as we feel extreme hatred for the gang and the helplessness and desperation of the victims.

The film then changes tone, from a violent to a more relaxed as we enter an opium den. The mise-en-scene shows Noodles (Robert De Niro) ‘off his face’ on drugs. This reinforces the ironic representation of God Bless America as so far we have not seen it as Blessed by God, but only corrupt and dangerous.

Picture 7

We hear a phone ringing, which is a non-diegetic sound. This is another sound-bridge which is used to link Noodles to a flashback of his murdered friends. We then cut to the scene of the flashback – a dark, rainy, almost eerie scene which holds many generic features of a thriller movie, these include the noir lighting, the chiaroscuro lighting when the streetlights are on fire, and the soaking streets which connate despair, death and mortality. There is also a photographer at the scene, which is one of the first hints that there has been a crime. [Picture 7] The shot of the corpses of the young boys represents the murder of innocents, although we learn later on in the film that they are not as innocent as the audience first presume. The shot of the corpses end with them being put into body bags and labelled, which is all the characters have been left with. [Picture 8] This, again, shows how corrupt this America has become. The camera pans, and we see Noodles in the crowd watching what is going on, this is our only indication so far that he is connected somehow.

Picture 8

So, in the first five minutes of the film, we see an opium den, a crime scene, a man being beaten and tortured and four murders.

God Bless America.

Monday, 28 September 2009

Calvin Klein Perfume Analysis


Calvin Klein Perfume
Originally uploaded by Beth Wyer
(Click on the photo and hover over it for more information)

This advert appealed to me as one that I would like to analyse as it is simple and yet the message is clear and appealing. The three ideologies I can see from this advert are: security, love and happiness.

I believe that the theme of this advert is love and intimacy; it is unlike many of the adverts around that advertise half naked men or women and instead suggests that the perfume will bring you long lasting love and/or a steady relationship – which is also backed up by the title of the perfume which is: ‘Eternity’.

The photo in the advert is a close up of a couple that are cuddled up together, asleep. This shows that they are comfortable with each other and have a lot of trust in their partner. It may be significant that his face is close to hers, showing that even in his sleep he is reaching to be able to smell her fragrance. It also hints of the theory that a certain smell can bring comfort and security, as they both look secure with each other.

I believe that the black and white shows that the theme is timeless and classic and that it has always been what people look for and what they will always look for. It suggests that the relationship is perfect with no troubles or ‘grey areas’ and that the perfume being advertised is able to help you achieve such a perfect relationship.

The black and white also contrasts well with the photo of the perfume in the bottom right hand corner, this makes the bottle almost glow, and it makes the consumers eyes stray naturally to it. The colour makes it extremely appealing and also shows clearly what is being advertised.

The woman in the photo is not wearing a lot of make-up, which shows that the perfume can make you feel good whether you’re all dressed up to go out or just sitting at home, it also implies that with the perfume you will be attractive whatever.

There isn’t a lot of writing on the advert, which I believe is extremely important as it lets the photo speak for itself, and the audience come up with their own conclusions as to what it means instead of putting words into their head.

After researching the advert, I just discovered it was made in 1995, I thought that I would include this fact as it shows that some themes are timeless, as I think that this advert would still be successful today, as it shows the theme of love and intimacy.

I believe that this advertisement is extremely clever and would appeal to a wide audience of women as most women dream about having a perfect relationship and that is what the advert is portraying.

Rimmel 60 Second Advert Analysis

(Click on the photo and hover over different points to find out more information)


Rimmel 60 Second Advert
Originally uploaded by Beth Wyer



This poster is advertising Rimmel’s ‘dry in 60 seconds’ nail varnish. The three ideologies I see here are beauty, creativity and speed.

I believe the concept of this advert is extremely clever and it gets the message across extremely well in multiple ways without overcrowding the page.

The model is wearing a helmet which insinuates that she is a racing driver or something similar- this in turn shows speed which illustrates the fact that the nail varnish dries in 60 seconds. The ‘60’ on the helmet also backs up this idea.
I believe the ‘60’ on the helmet is an important detail as professional racers have numbers on their helmets or cars, but the model has it in a font which is similar to fonts used by fashion magazines such as Vogue. This gives the reader the idea that although it’s a fast process, it’s extremely fashionable.

I believe that the helmet also plays another important factor in the advert. It not only implies speed, but also danger which gives the reader the idea that the model is being daring and adventurous in wearing this kind of nail varnish. This is significant as in the fashion world, people are always trying to pull off new ways of looking adventurous but fashionable, and this advert shows that using this brand of nail varnish is a way of pulling this off.

The way the model has positioned her hand on the helmet makes her look elegant and glamorous, she also looks calm and her make-up and nail varnish is perfect even though she’s meant to have been racing. This again illustrates the glamour and elegance of the nail varnish.

The colours are also important. The primary colour in the advert is white which is a pure, innocent colour; this contrasts against the black of the nail varnish which could show a darker, more daring side of the model – which goes along with the earlier idea of being adventurous.

The words underneath the photo: ‘play hard and fast’ imply that you can do anything and it won’t ruin your nails, and keep you looking elegant, and the phrase ‘make up your own language’ also go along with the earlier point about being adventurous with fashion, and showing that with all of the different colours available with the nail varnish you can be creative and come up with your own individual look.

Friday, 25 September 2009

Music Video.



For our homework, we had to embed a music video from YouTube onto our blog. We could choose any music video, but I chose We Sleep Forever by Aiden.

I didn't only choose this as Aiden are my favourite band, but also because I thought it fit in with the theme of 'Thriller movies' rather well. The song was written for a horror/thriller movie called Dead Silence in which a woman is controlling a ventriloquist doll that attempts to kill everyone. Although I know that this movie is more of a horror, there are many thriller elements and this music video, I believe, tried to capture some of the Thriller elements by using the bit at the beginning of the video with the gravestones (with the names of members of the band) before the music even kicks in; I believe they done this bit to create a mysterious and tense atmosphere and then when the music kicks in, it could make the audience jump.

I believe that the way the video is shot also contributes to how it is like a Thriller movie. It is scened mostly in the dark with artificial light so we can see the band, this is often used in thriller movies to create tension as you can't see what is happening or who is in the dark. I think that they're all wearing white to contrast against the dark night and their actions are sometimes quite sudden which is another feature in most thriller movies.

Thursday, 24 September 2009

Introduction.

Hey,

My name is Beth Wyer, and this is my new blog for my Media AS level. I will use the blog regularly and upload various pieces of my work that will lead up to my coursework later on.

That's it for now...
Beth xo